Dual Pricing Made Simple

Dual pricing, sometimes called cash discounting, is a way for businesses to offer two

prices. A lower price is offered when a customer pays with cash, and a price that

includes the cost of card processing is charged when a customer pays with a credit or

debit card. This model removes processing fees for the business and gives customers

the choice on how they want to pay.

If you would like to learn how dual pricing can remove your credit card processing fees,

call Elite Payment Group at 321 244 3031 or email yaritzi@elitepaymentgroup.com.

Dual Pricing Made Simple

Key Points

• Dual pricing offers lower prices for cash payments and includes fees in the card price.

• Processing fees are paid by the customer, reducing or eliminating costs for the

business.

• Customers save when paying with cash, while the business saves on card fees.

• Dual pricing is legal across the United States, as long as pricing and signage are clear.

• Clear communication and visible signage are required for compliance.

Why Businesses Use Dual Pricing

Dual pricing gives customers a choice and helps businesses lower operating expenses.

Instead of raising prices for everyone to cover card fees, only customers who choose to

pay with a card cover those costs. Cash buyers save, and the business saves.

Benefits

• Customers can save money by choosing cash.

• Businesses stop paying processing fees on card transactions.

• Pricing becomes more transparent and fair.

• The business becomes more competitive with lower cash prices.

To see how much you could save, contact Elite Payment Group at 321 244 3031 or

email yaritzi@elitepaymentgroup.com.

Dual Pricing vs. Surcharging

Many people confuse dual pricing with surcharging.

• Surcharging adds a fee on top of the card price.

• Dual pricing offers a discounted price for cash.

Because dual pricing is structured as a discount, it is typically easier to follow legal

guidelines and is more accepted by consumers.

The Role of Signage

Proper signage is required to show the cash price and the card price clearly. This helps

customers understand their options and avoids confusion.

Signage must show:

• Cash price

• Card price (includes processing cost)

Clear, visible signs should be placed at the entrance, at the register, and on receipts

where applicable. Staff should be trained to explain the payment options confidently and

simply.

How to Implement Dual Pricing

To use dual pricing correctly, a business needs to have clear communication, compliant

signage, and a system that can automatically apply the correct prices. Below are basic

steps to get started.

Getting Started

• Review your current processing fees and how much you can save.

• Learn how your customers prefer to pay and how they respond to discounts.

• Update your system, receipts, and signage to clearly show both prices.

• Train your team to explain the program and answer questions.

• Make sure your POS or terminal can handle dual pricing automatically.

Compliance Checklist

• Visible signage showing both cash and card prices.

• Receipts clearly displaying the price paid and the payment method.

• Pricing differences that reflect real processing costs.

• Staff who can clearly explain the program if asked.

• Customer awareness before completing the transaction.

Why Work With Elite Payment Group

Elite Payment Group makes dual pricing easy by providing everything you need to stay

compliant and remove processing fees.

What We Provide

• Terminals, mobile systems, and POS solutions that support dual pricing.

• Full guidance on signage, receipts, and legal requirements.

• Training and ongoing support for your business and team.

• A true zero cost option to eliminate card processing fees.

Common Questions

Is dual pricing the same as cash discounting?

Yes. Both terms describe offering a lower price to customers who pay with cash.

Is dual pricing legal?

Yes. It is legal nationwide when signage and communication are clear.

How does dual pricing affect customers?

It gives customers a choice. Those who want to save can pay with cash, and card users

simply pay the price that includes processing costs.

Which industries use dual pricing?

Retail stores, Dental offices, Optometry practices, Veterinary clinics, gas stations,

salons, restaurants, and many other industries use dual pricing to lower operating costs.

Ready to Save Money With Dual Pricing

If you are tired of paying processing fees, Elite Payment Group can set up dual pricing

for you. We provide the technology, signage, and support to make implementation

simple and compliant. CLICK HERE FOR A FREE RATE ANALYSIS: https://www.elitepaymentgroup.com/rate-analysis

or call Elite Payment Group at 321 244 3031 or email yaritzi@elitepaymentgroup.com. We

are happy to answer questions, provide a cost comparison, or set you up with a zero

cost solution.